Life Remodeled
* BRANDING
Life Remodeled aims to enhance some elements of sustainability within neighborhoods. Life Remodeled is a non-profits organization located in Detroit, MI; intervention design to help with the communities and people who live there and pursue them to grow and overcome neighborhood challenges and needs. Ford Foundation sponsored my class to develop a potential branding for Life Remodeled.
As a team of four, we contributed to creating a glyph out of a humanistic typeface that is a metaphor for expanding and connecting within the community that resembles Life Remodeled. We focused on the idea of rooted community and created a set of icons that represent rootedness. With the type and icons, we developed adjustable lockups that are able to be stacked, horizontal, or vertical.
* Essence:
Rooted Detroit / Rooted Community / Rooted Together / Rooted in Detroit; Growing Together
* Promise:
- Be the underlying support for the current community
- Break down barriers so that new relationships can flourish
- Encourage the growth that is rooted within the neighborhood
* Tool: Photoshop, Illustrator, XD, After Effect
* Team: Sophia Gunterman, Hallie Leibinger, Jisu Bae
